New Approaches to Publishing
MQuills Publishing was founded in 2011 to promote quality innovation in publishing. Too many new publishers left their writers without any support and with only mediocre quality in book development. Too many old publishers were only interested in writers who had already crafted successful careers, while simultaneously getting mired in inefficient tradition and bureaucracy. Both established and new publishers strained to adapt to the modern book market. Consequently, MQuills was created with the directive of designing a new kind of publishing firm which helps develop quality works while operating under the changing realities of an evolving industry.
Our goal is to publish great books and foster writers in their careers. The right words can change the world, but writers often struggle to get their works noticed by the public. We offer the resources to make a good writer great.
The book market has changed dramatically in many ways. The advent of ebooks, self publishing, globalism, social networking and online markets are just some of the disruptive forces of the recent decade and a half that have changed the face of the book market.
A new truth has emerged: an author no longer needs publishers to get their work out there. Strictly speaking this is true, but merely meeting needs is a low bar to set. A minimally viable product is not the goal that should be aimed for. And while there are authors that are clear winners in the self publishing arena, it is also certain that along with the rapid proliferation of titles, that quality of work has often suffered.
An author who goes it alone must learn to be an art developer, copy editor, digital format creator, distributor, contract writer or negotiator, and marketing expert. Both the competition and the learning curves in these areas can be steep. While in theory anyone can learn and do these things, in practice there are only so many hours in the day, and all of these things take away from the main goal: being a writer.
Funding and Branding: We are not a vanity press, and it is our belief that an author should never pay a cent to get a work released or developed. With BookStart we have designed a process that lets readers select from among the manuscripts submitted to us. Your novel gains more perceived value by having many other people vouch for its quality. Customers will know when they see our branding, that not only is the work not self-published, but that it has been polished and vetted.
Art Development: A book cover should be well done and relevant to the story. While we hold discretion in decision making, every cover is designed based on initial input from our authors and care toward their subsequent feedback. We will make you a cover you can be proud of.
Editing: All of our works go through editing after we have accepted them. According to the Taleist Self Publishing Survey, half of self published authors make under $500. When you consider the costs of professional editing, this means that not only are these authors making little, but also that they are quite in the hole if they have had any editing done. Which is why perhaps, according to the same survey, that two thirds of self published authors forgo editing. We think editing is indispensable, and you never have to pay the cost of editing at MQuills.
Marketing and Consultation: There are two focuses to marketing books in a highly saturated market. The first is primarily our responsibility, and consists of marketing efforts that raise the profile of all our titles in unison. We actively engage in marketing and other activities that will raise the profile of our books on the web and in book stores. It has to be our prerogative to advance all titles in unison.
Then there is the second focus: one to one marketing of a book. Unfortunately, everyone avoids a salesperson. On the other hand people like authors. We understand that marketing may be something you know only a little about. In response we have created directions, resources and networks to enable you in getting the word out, and we are always available to advise you on any marketing endeavor.
Web Monitoring and Protection: We monitor web activity to do with your novel and actively protect its copyright. Any piracy or copyright violation we find will be negated by contacting the relevant accountable party with recourse to the DCMA, using cease and desist orders, possible search engine de-listing or even (if warranted) legal action.
Distribution: ISBNs for digital and physical media are always provided for free. We format in multiple digital media, as well as creating novels in paperback format, in order to distribute as widely as possible. We ship for distribution to the following digital and print markets (among others):