Lots of writers don’t think about how they’re going to promote their books, so here are some suggestions. One of the new trends in publishing is having more available writers, writers who tweet and post on Facebook, so my best piece of advice relates back to all of these. Contact the people you know. Hit up your friends and family for any support they might be able to offer.
Social Media: Since lots of readers want to connect to their favorite writers, social media provides a great opportunity. Find people who like discussing the same things as you. Ask your friends and family to link your book or blog.
Reviews: You can actively solicit reviews. Bloggers write their own reviews; find one and ask if they’d be willing to read and talk about your book. At the same time, you can hit up your friends and family to post reviews on Amazon or elsewhere. This second part is frowned upon by some readers, but if you’re just starting, it’s important for your book to pop up on search results pages.
Book Trailers: Book trailers have a lot of potential. Plenty of new writers think they would be a good idea. After all, every movie has a trailer, so why not your book? Too often though, I see book trailers on TV that look cool and exciting, but they don’t make me want to read the book. Why not? Simple, a trailer is set in a different medium. I can watch a trailer for an episode of TV or some movie, and it works. I get a snippet of what I might eventually watch. For books, it doesn’t work so well. Instead, consider filming yourself reading your work. Let your audience hear the book. This might get them excited.
Blog: Your blog is your chance to introduce yourself to new readers. It’s also a great place for readers to find you between new projects. Writers have to fight video games, TV, and movies for readers’ mindshare. It’s up to you to make sure they have enough content so that they don’t get bored and wander off. Blogs can help you there.
Guest Blog: I am a huge fan of guest blogging. Plenty of writers are out there, and they have their own blogs with their own readers. Their biggest problem is finding enough content. They can’t write an article every single day, so they ask their fellow writers to write for them. I do this all the time, and I get the chance to meet new readers and introduce my work to them.
Forums: Forums are another great place where you can meet new readers. Kindleboards.com offers some great opportunities for writers. Also, check out the various discussion boards on Facebook. You never know what you might find.
While MQuills Publishing is one of the few small presses that will actively promote a writer's work, succesful promotion largely also depends on the writer now. Fortunately, the internet makes self-promotion a lot easier. Go through the people you know. Talk to people online. Hit the forums. Promote your book wherever and however possible.
By Jeremy Trimble